For years, rebate guarantees were often treated as the clearest indicator of savings. But today, that approach is becoming less reliable—and in many cases, misleading.  As biosimilars gain traction and manufacturers adjust pricing strategies, the traditional rebate model is losing its ability to accurately reflect true cost. Here’s why relying on rebate size alone can be misleading:   Employers…

Beginning May 1, 2026, Serve You Rx will offer Sure Path GLP-1 — a carved-out program that delivers the direct manufacturer price for GLP-1 weight-loss medications upfront. No waiting for rebates, no spread, no surprises. Just the real price, from day one. And because we work with employer groups of every size, this program is available to your clients, whether they have 50 or 5,000 employees.

The regulatory landscape for pharmacy benefits is shifting fast – and your clients are going to have questions. A wave of federal legislation and proposed rulemaking from late 2025 into early 2026 is placing new transparency and fiduciary obligations squarely on employer plan sponsors. As their trusted advisor, now is a good time to get ahead of what’s coming. Here’s what you need to know.

At Serve You Rx, we believe strong implementation is more than a checklist — it’s the foundation of lasting client engagement. In today’s evolving pharmacy landscape, particularly as biosimilar products reshape formulary strategy, clients don’t just need a PBM. They need a partner who guides, educates, and adapts. That’s why we’re excited to welcome Rebecca Hohensee as Vice President of Client Success, helping lead the…

The conversation around the GLP-1 landscape has moved far beyond clinical innovation. For self-insured employers and plan sponsors, the discussion is now centered on one critical question: How do you balance member access with sustainable pharmacy costs in a rapidly changing market?  The answer isn’t simple — and right now, the landscape is evolving faster than at any…

Over the past year, several market shifts have fundamentally changed how rebates are structured, measured, and compared across pharmacy benefit managers (PBMs). At the same time, employers, brokers, and consultants are being asked to evaluate pricing proposals that may look similar on the surface but are built on very different assumptions underneath.  Understanding what’s changing and what questions to…

At Serve You Rx, client success isn’t just a department. It’s our commitment in every interaction, recommendation, and result. That’s why we’re excited to welcome Rebecca Hohensee as Vice President of Client Success.  Rebecca sets the strategic direction for how we engage, support, and partner with clients. This ensures service excellence from implementation through ongoing plan optimization. Known for her client-first mindset and collaborative…

We’re always looking for ways to make your pharmacy benefit easier to use, more transparent, and more valuable. That’s why we’re excited to co-host a live webinar with Amazon Pharmacy — designed to help members confidently navigate prescriptions, maximize savings, and take full advantage of this enhanced home delivery benefit.  As the first partner selected by Amazon Pharmacy to present this opportunity…

Our most recent pipeline report discloses a list of new medications that may influence your clients’ plans. By constantly monitoring the pipeline, you can ensure that you are providing the most clinically effective and cost-efficient options available.

The rising cost of prescription medication puts pressure on patients and pharmacists alike. Organizations use countless resources to find creative ways to reduce spend while maintaining access and adherence. When advising self-insured employers, understanding how to save on prescription medications has become a strategic advantage. By leveraging cost-effective medication strategies and the right pharmacy benefit management tools,…