For You, Yes. A commitment to Flexibility, Quality, and You Centricity 

The image alludes to our three brand pillars with horizonal lines in our brand colors. The words "flexibility" "quality" and "you centricity" are on the horizonal lines. The text at the top says "For you, yes. A commitment to..."

At Serve You Rx, we’ve always served the pharmacy benefit management (PBM) market with unwavering commitment and excellence. With our refreshed brand, we’re recommitting to excellence in service through flexibility, quality, and client-centricity.  

To leverage those strengths, we used a research-based approach to understand gaps in the PBM industry and better understand what our partners, clients, staff, and industry professionals see as our strengths.  


Flexibility has always been a cornerstone of our commitment to you. Our new brand places an even greater emphasis on this vital aspect of our service. We seek to say “yes” to your needs at every turn. Here’s how:  

  • Unrestricted Access to Data: We provide you with free access to data, empowering you with the information you need to make informed decisions. 
  • Integration with point solutions vendors: We seamlessly integrate with other health benefits partners to streamline your operations and enhance efficiency.  
  • Rapid Implementation: Our ability to implement new groups in 30 days or less ensures you can adapt to changing circumstances swiftly.  
  • Flexible Pricing Options: We understand that one size doesn’t fit all. That’s why we offer flexible pricing options and cost containment programs tailored to your unique requirements.  

Our adaptability and independence are not just buzzwords but the pillars upon which we stand, ensuring that every advantage is on your side.  


Quality is non-negotiable. Our brand evolution strengthens this commitment in several ways:  

  • Owned Assets: We own our contact center, home delivery, and specialty pharmacies, maintaining accountability for delivering optimal service and outcomes. 
  • Accreditations: Our accreditations show that our services meet and exceed industry standards.  
  • Continuous Process Improvement: Our dedication to continual process improvement guarantees that we’re always searching for ways to serve you better.  
  • Certified Pharmacy Techs: Our Customer Service Department includes certified pharmacy techs who are equipped to handle your needs with expertise and precision.  

With over 36 years of experience in managing pharmacy benefits, we’ve become the benchmark for excellence in our industry. Your success is our success, and we’re here to help you serve your clients. 

You Centricity 

Our new brand places you and your clients at the heart of everything we do. We’re fervently you-focused, as demonstrated by our:  

  • Best-in-Class Service: Our commitment to delivering high-quality service is unwavering. Whether it’s through our contact center, home delivery, or specialty pharmacy, you can count on us to go above and beyond.  
  • Transparency: We believe in ensuring you have complete visibility into our processes and pricing structures.  
  • Easier Contract Process: We’ve simplified our contract process, making it easier for you to engage with us and get the support you need.  

By making your success our business, we aim to help our partners win and retain new business effortlessly. 

For you, yes.

About Serve You Rx   
Serve You Rx is a full-service pharmacy benefit manager (PBM) with unquestionable flexibility and an unwavering commitment to doing what’s best for its clients. With a fervent focus on those it serves, including insurance brokers, consultants, third-party administrators, and their clients, Serve You Rx delivers exceptional service and tailored, cost-effective benefit solutions. Independent and privately held for over 36 years, Serve You Rx can implement new groups in 30 days or less and say “yes” to a wide variety of viable solutions. Known for its adaptability, quality, and client-centricity, Serve You Rx aims to be a benchmark for better client service.

Learn more about the updated Serve You Rx brand in our press release.

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