Navigating the healthcare system can be complex. One term you may have come across is “pharmacy benefits manager” or “PBM”. But what exactly is a pharmacy benefits manager? A pharmacy benefits manager is a third-party administrator of prescription drug programs and is crucial in managing the prescription drug portion of healthcare benefits. This includes negotiating…

MILWAUKEE, WI — June 5, 2025 — Serve You Rx announced today that its Biosimilar Advantage Formulary now includes two newly approved biosimilars to Stelara® (ustekinumab): Otulfi™ (ustekinumab-aauz) and Yesintek™ (ustekinumab-face). This addition provides significant savings for self-funded employers and health-plan sponsors, while providing the same therapeutic benefits for patients with Crohn’s disease, ulcerative colitis,…

Serve You Rx announced a strategic partnership with Amazon Pharmacy to provide enhanced home delivery services for maintenance medications. This new service will be available to members beginning May 1, 2025. 

MILWAUKEE, WI (AP News, Star Tribune) April 20, 2024 – The Milwaukee Journal Sentinel has awarded Serve You Rx a Top Workplaces honor for the second year. This prestigious recognition is based solely on authentic employee feedback from a third-party survey. Employees are the exclusive decision-makers in determining whether a company culture merits this distinction. …

We are excited to announce two forthcoming enhancements to our pharmacy partnerships for our home delivery and specialty pharmacy offerings. By joining forces with Amazon Pharmacy and Waltz Health, we will upgrade the member experience with state-of-the-art technology and expanded capabilities while maintaining or improving the service and pricing you have today. 

We are excited to announce two forthcoming enhancements to our pharmacy partnerships for our home delivery and specialty pharmacy offerings. By joining forces with Amazon Pharmacy and Waltz Health, we will upgrade the member experience with state-of-the-art technology and expanded capabilities while maintaining or improving the service and pricing you have today. 

Few categories of prescription drugs have captured as much attention in recent years as GLP-1 agonists. Medications like Ozempic and Mounjaro have surged in popularity, and at Serve You Rx we’re here to help you tame the costs with PAs.

Three blockbuster medications are set to lose patent protection in 2025, creating a golden opportunity for plan sponsors to reduce pharmacy costs while maintaining access to quality care significantly.  The 2025 generic drug landscape isn’t just promising—it’s transformative. With $445 billion in U.S. healthcare savings already achieved through generics and biosimilars in 20231, self-insured employers,…

Below are significant compliance and pharmacy benefit updates that occurred during the first quarter of 2025. The healthcare regulatory landscape saw significant developments in late 2024 and early 2025, with multiple actions affecting pharmacy benefits, preventive services, and PBM operations.

In a recent case, we worked closely with a plan representative, a member’s family, and a healthcare provider to ensure a 16-year-old patient received a critical off-label medication — without breaking the bank.  Read more to discover how.