What is a Pharmacy Benefits Manager?

A pharmacist in a pharmacy with the words "What is a PBM?"

Navigating the healthcare system can be complex. One term you may have come across is “pharmacy benefits manager” or “PBM”. But what exactly is a pharmacy benefits manager? A pharmacy benefits manager is a third-party administrator of prescription drug programs and is crucial in managing the prescription drug portion of healthcare benefits. This includes negotiating…

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Serve You Rx Adds Two New Biosimilars to its Formulary, Delivering Up to 96% Cost Savings

Two clear medication vials with bright yellow-green caps and a syringe. The test reads "Otulfi now available"

MILWAUKEE, WI — June 5, 2025 — Serve You Rx announced today that its Biosimilar Advantage Formulary now includes two newly approved biosimilars to Stelara® (ustekinumab): Otulfi™ (ustekinumab-aauz) and Yesintek™ (ustekinumab-face). This addition provides significant savings for self-funded employers and health-plan sponsors, while providing the same therapeutic benefits for patients with Crohn’s disease, ulcerative colitis,…

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Serve You Rx Named a Top Workplace for the Second Consecutive Year 

MILWAUKEE, WI (AP News, Star Tribune) April 20, 2024 – The Milwaukee Journal Sentinel has awarded Serve You Rx a Top Workplaces honor for the second year. This prestigious recognition is based solely on authentic employee feedback from a third-party survey. Employees are the exclusive decision-makers in determining whether a company culture merits this distinction. …

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Serving You Better Through New Pharmacy Partnerships 

Two Serve You Rx Y icons with an arch of pill bottles. The Y on the right has sparkles.

We are excited to announce two forthcoming enhancements to our pharmacy partnerships for our home delivery and specialty pharmacy offerings. By joining forces with Amazon Pharmacy and Waltz Health, we will upgrade the member experience with state-of-the-art technology and expanded capabilities while maintaining or improving the service and pricing you have today. 

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