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Yes To What’s Next: Highlights from Our Inaugural Focus Forward Forum
Last month, we had the pleasure of welcoming employee benefits brokers, consultants, and industry partners to our inaugural partner forum, Focus Forward.
Focus Forward was created in response to the conversations happening across today’s employee benefits market. As pharmacy costs continue to rise and benefit strategies become more complex, brokers and consultants need practical insights — not just industry updates — to better serve their clients. The forum brought together thought leadership, peer discussion, and meaningful networking around the issues shaping pharmacy benefits today.
The experience began with a cheese tasting at Hill Valley Dairy and intimate networking dinners, giving attendees an opportunity to build relationships before a full day of programming. The conference officially kicked off the next day over lunch, followed by presentations from Serve You Rx leadership and industry experts on pharmacy benefits, compliance, captives, and artificial intelligence.
Our CEO, Justin Jasniewski, opened the day by sharing findings from new independent research examining what employers and advisors are experiencing in today’s pharmacy market. We highlighted a clear theme: pharmacy benefit conversations still begin with cost.
Rising specialty drug spend, GLP-1 therapies, and pressure to demonstrate measurable savings are driving employers to look beyond traditional pricing discussions toward partners who can deliver both financial results and strategic guidance.
He also explored how successful pharmacy strategies are evolving beyond discounts and rebates alone. Employers increasingly need a clearer understanding of total net cost, visibility into financial incentives throughout the supply chain, and proactive management of high-cost claims before they become renewal challenges.
Additional sessions explored topics including:
- 2026 employee benefits legal and regulatory developments
- Strategies for helping employers transition from fully insured plans to captive arrangements
- How AI is improving pharmacy access and prescription routing
- Practical AI applications that advisors can begin using today within their own organizations
Throughout the day, one theme remained consistent: helping advisors simplify an increasingly complex pharmacy landscape so they can confidently guide employer decision-making.
Focus Forward was designed to equip advisors with practical ideas they can apply immediately in client conversations while creating opportunities to learn from peers and industry experts. Based on the feedback we received, it accomplished exactly that.
Following the success of our inaugural event, planning for Focus Forward 2027 is already underway. We look forward to continuing these conversations—and welcoming even more partners next year.
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About Serve You Rx®
Serve You Rx is a full-service pharmacy benefit manager (PBM) with unquestionable flexibility and an unwavering commitment to doing what’s best for its clients. With a fervent focus on those it serves, including insurance brokers, consultants, third-party administrators, and their clients, Serve You Rx delivers exceptional service and tailored, cost-effective benefit solutions. Independent and privately held for nearly 40 years, Serve You Rx can implement new groups in 30 days or less and say “yes” to a wide variety of viable solutions. Known for its adaptability, quality, and client-centricity, Serve You Rx aims to be a benchmark for better client service.
